Chiara Sheldon, Co-Founder and COO, Reworth, addresses the challenges of implementing a cashback program, the marketing gap and leveraging technology to maximizing the value of purchases.
- Chiara Sheldon & Reworth (0:59)
- Is there a one-size-fits-all strategy for brands and banks? (3:17)
- Te best way to put technology at the service of the user (5:31)
- The main cornerstones in the evolution of finance in Mexico and how companies taking advantage of these (7:17)
- The importance of the Mexican consumer feeling they get good value for their money and the role of cashback in this (9:53)
- How Reworth uses APIs and Data Analysis to create this customizable experience for consumers (11:59)
- The key obstacles or challenges that we encounter when implementing a cashback program and how can to address them proactively (13:52)
- The main opportunities they can take advantage of in the current environment (16:37)
- Book and podcast recommendations (17:51)
- Last statements (19:35)
