Karina Lerma, CEO and Managing Director, Fracht Mexico, talks about being in charge of a large global company while being an entrepreneur, creating recognition by being Messi’s team logistics sponsor, and placing quality and reliability over company size.
Karina Lerma & Fracht (0:51)
What drew Karina to the freight industry and Fracht (1:39)
How Fracht balances efficiency with the nuanced demands of various industries (3:44)
Fracht’s unique culture (4:57)
Fracht’s sponsorship of Messi’s Inter Miami (6:21)
The challenges of overseeing the entirety of a supply chain (8:08)
Fracht’s vision of service (10:10)
Karina’s passions & interest outside work (12:24)
Keeping work-life balance as a CEO & as an entrepreneur (14:11)
Karina’s experience as a logistic entrepreneur (16:55)
Why be the CEO of a company and have your own business? (18:58)
Karina’s advice (20:48)
Karina’s book recommendations (22:58)
