Beef doesn’t just appear at the grocery store — it moves through systems built on labor, logistics, and trust.
In this episode of Red Meat Nation, hosts Alexander Milles and Julie sit down with Andrea from Bruce Ranch Beef to talk about the customer-facing side of local beef CSAs — where education, access, and expectation-setting do as much work as the cattle themselves.
Andrea doesn’t raise the cattle — that labor belongs to her brother and family on the ranch — but she operates at the intersection of consumers and producers, navigating price conversations, misconceptions about “local,” and the real challenges facing small-scale beef programs today.
This conversation explores why local beef programs matter, what consumers often misunderstand, and what it actually takes to sustain alternatives inside an industrial food system.
