Description

Taylor takes us through a near-perfect SMB deal that came inbound. From webinar to closed-won, Taylor discusses how she identified the opportunity, leveraged valuable content to open a window, & built a strong solution-focused relationship over a few weeks. She overcame the barriers of working with an international company & a CEO who was weary of buying any new software by truly understanding the root problem while clearly communicating how she could help solve it. How'd she do it? Give the episode a listen!

Taylor's 3 Sales Takeaways (No Spoilers!):

1. If your prospect is engaged, don't cut the conversation short. If possible, go over time & answer every question.
2. Always have 2-3 value touches to stay top-of-mind between meetings. 
3. Don't be afraid to discount strategically if it gets the deal done (with approval of course).

Taylor Shaffer: https://www.linkedin.com/in/taylorshaffer16/

Taylor Dahlem: https://www.linkedin.com/in/taylordahlem/

Junior Lartey: https://www.linkedin.com/in/juniorlartey/

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