Description

Will recants winning a deal that he preferred to walk away from instead. It was the classic enterprise deal eyes with an SMB stomach. When a Fortune 100 company comes inbound, it's hard not to bite. But make sure you truly understand how decisions are made & the procurement process to win the business.

Featuring qual-call downfall, enterprise eyes/SMB stomach, & a Scratchpad tattoo. 

Will's Sales Tips:

1. Don't chase shiny objects. Small deals in large companies aren't always worth it.
2. Legal is an ally, not an enemy. They want to close the deal as much as you do. 
3. Structure meetings well. It'll be the difference between you & a competitor.

Will Aitken: https://www.linkedin.com/in/justwillaitken/

Taylor Dahlem: https://www.linkedin.com/in/taylordahlem/

Junior Lartey: https://www.linkedin.com/in/juniorlartey/

Check out the How I Deal podcast content hub: https://www.pickleai.com/how-i-deal-podcast

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