This episode of Mids Only is a conversation with Evan Johnston, founder of Trust The Progress Clothing, on the ins, outs, ups, and downs of running a clothing brand.
0:00 - Getting Started
1:40 - Starting Trust the Progress Clothing
9:30 - Making your own clothes
12:48 - Dealing with the ups and down of business
15:33 - Using Scarcity for Marketing
19:42 - Pop-Up Shops
25:43 - Where is the brand going?
32:56 - Selling the Message
35:36 - Word of Mouth Marketing
38:13 - Going Viral / Internet Marketing
47:06 - Beginnings of Mids Only
50:45 - Long-Term Plans for Trust the Progress
53:09 - Keeping Prices Low
56:35 - Wrapping Up
Edited by Ethan Burns
Thought Provoking Comedy
Episode 35 hosted by NH Realtor, Steve Petz.
https://hoo.be/stevepetz
