Description

Owen Moon is an experienced automotive marketing consultant and CEO of Fixed Ops Digital, which was started in 2018. He is working with over 750 dealerships across the U.S. and Canada to help them evolve their service departments from an online standpoint.

Owen believes the fixed operations side of the business will remain a huge part of dealerships going forward. He’s been pushing for new integrations, like repair financing, to help customers.

He also believes dealers need to increase sales. Specifically, Owen has noticed that dealerships are missing out on the sale of accessories and tires, and recommends setting up a separate website specifically for smaller parts.

Connect

Owen Moon

LinkedIn: https://www.linkedin.com/in/owen-moon/

Kaylee Felio

LinkedIn: https://www.linkedin.com/in/gotopartsgirl

Website: https://www.partsedge.com/

Takeaways

1. What are dealerships thinking about for Fixed Ops for 2023
2. Accessory parts might be a missed opportunity?
3. Recession, shortages, EV, ICE what does that mean for Fixed Ops

Quote

“We should be doing so much more to prepare ourselves for the future [in terms of fixed operations]”