Episode 174 features James Glen Pratt of Marketing For Gold.
James explained Marketing for Gold, a fractional CMO consultancy that focuses on providing executive leadership teams with a financial view of marketing performance through dashboards, documented strategies, and resourcing plans. He described his target clients as companies with $2-35 million in annual revenue, typically in product or technology sectors, and shared examples of past clients including Luxtech, an award-winning LED manufacturer. James emphasized his process-oriented approach and ability to work with marketing leaders at various levels, from CMOs to marketing managers, to achieve measurable financial outcomes for his clients.
James discussed his unique branding approach, which involves dressing in a mining-themed costume to create a memorable impression. He explained that his company, Marketing for Gold, uses a process-based strategy inspired by gold mining to help businesses achieve their goals. James emphasized that while his approach is unconventional, it effectively generates attention and starts conversations. Rich praised James' bold branding strategy, noting that it reflects his ability to help clients create memorable and effective marketing. There are so many nuggets of marketing ideas and business strategy in this episode.
Honorable Mentions:
