#ILoveGay Today meets up with Rob Smith from NYC and founder of The Phluid Project. Join us as we chat about his start with his first store in Noho in 2080, and how his business has grown and evolved into The Phluid Project clothing line being available in over 8,000 stores nationwide, including Nordstrom, Target, Macy's and Kohls. We also chat about the Phluid Foundation and GET Phluid, an organization that works deeply with C suite, marketing, public affairs, product development, consumer relations, HR, and DEI teams.