On the night of November 13, 2022, a shooting occurred at the University of Virginia in Charlottesville, Virginia. Three people were killed and two others were injured in the attack. Four of the victims were members of the UVA football team. AccessU Vice President Strategic Communications Rachel Spencer joins the show to discuss how information was made public during this traumatic event and the significance of some of these crisis communication strategies.
For more information about this event and resources for students, visit Virginia.edu.
To learn more about crisis communication, head to AccessU.com and listen to The Basics of Crisis Communication.
