We know we need it, we’ve thought about it, and now we need to perfect it. THE ELEVATOR PITCH. How do you capture someone’s attention in just 30 seconds? This week, Rob and Sheryl sit down and discuss the art of crafting your elevator pitch. We’re always joined by guest Jeff McKissack, Founder and President of Defense by Design.
“You’ve got about 5 to 8 seconds to capture someone’s attention when you’re talking to them, no matter what the context… So, what do you say? You use a Hook! I would suggest to use a story because facts tell, but stories sell.” – Jeff McKissack
Resources:
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Connect with us on LinkedIn:
Rob Bliss - https://www.linkedin.com/in/robbliss/
Sheryl Powers - https://www.linkedin.com/in/sheryl-powers-7758752/
Network Today Podcast - https://www.linkedin.com/company/network-today/
Guest: Jeff McKissack - https://www.linkedin.com/in/jeff-mckissack-7800a4b/
New episodes posted every Tuesday!
Thank you to our partners this week:
Purple Cow Branding: https://www.purplecowbranding.com/
Smart Office USA: https://smartofficeusa.com/
MPowered Advantage: https://mpoweredadvantage.com/
Timestamps:
(00:00:00) Introduction: What is an Elevator Pitch?
(00:03:19) The Elevator Pitch Essentials
(00:06:01) SmartOffice USA Commercial
(00:06:37) Grand Slam Success Stories of the Week
(00:11:17) MPowered Advantage Commercial
(00:11:41) Introducing Guest Jeff McKissack
(00:13:50) The Elevator Pitch Formula
(00:18:42) Preparation
(00:20:10) Your Target Audience
(00:23:17) Connect with Jeff McKissack
(00:23:53) Little Known Fact About Jeff
(00:24:48) Big Takeaways from Jeff’s Advice
(00:28:25) Purple Cow Branding Commercial
(00:30:26) Elevator Pitch Turn-Offs
(00:32:36) Why You Need an Elevator Pitch
(00:37:15) Action Items
(00:39:53) Word of the Week: Rhetoric
(00:40:21) Connect with Us Online & Free Resources
