AI is changing how we understand consumers and the shift is just getting started.
On this, Deconstructing Data, we’re joined by Suraj Narayanan Sasikumar, Chief Technology Officer at Socialtrait and a researcher in deep reinforcement learning and generative modeling. Suraj brings a rare mix of hands-on AI expertise and real-world application, leading cutting-edge innovation at the intersection of technology, marketing, and human behavior.
We’ll dig into:
- Transforming Consumer Research with AI Personas
- Driving Innovation and Marketing Success with AI Insights
- Ethical Considerations in AI-Driven Consumer Insights
- Tech Stack
If you're curious about how AI is transforming the way brands think about their audiences, this is an episode you’ll want to catch.