When product data breaks down, so does the business.
Disconnected tools. Siloed teams. Inaccurate data. These are just a few of the reasons product launches miss the mark, before they even hit the market.
On this episode of Deconstructing Data, David Finkelstein & Jessie Lizak are joined by Tom Shoemaker, VP of Product Marketing at Propel Software, to explore how a unified product data strategy fuels smarter decisions, stronger collaboration, and faster time to revenue.
We’ll cover:
1. Product Commercialization Success: Accurate Data Matters
2. Enterprise Collaboration Through Product Data
3. Bridging the Product Data Gap: Design to Marketing
4. Tech Stack
Tom brings deep experience leading product marketing, sales, and R&D teams, and he knows what it takes to connect the dots between engineering, marketing, and market success.
If your teams build great products but struggle to launch them with impact, don’t miss this one.
