Ever wonder how ads seem to know exactly what you want?
Or wonder why you keep seeing the same ad over and over?
Turns out, it's all in the game of influence.
In this episode, we dive into the world of neuromarketing, exploring how media and ads constantly influence us and how our brains process these messages to shape our decisions.
Tune in to learn more, and look out for a few more mini-episodes along this topic next month.
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REFERENCES
Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon
Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz
What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson
Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay
