Alex Barrett is the Co-Founder and CEO of Meroka, Alex is also the Co-Founder and General Partner at Boon Fund.
Meroka's mission is to make independent practice ownership the default path for physicians in all specialties.
Meroka believes that care delivered in the independent setting produces superior patient outcomes at a lower cost. By breaking down barriers to successfully operate an independent practice, they aim to empower more physicians to choose ownership over employment and swing the pendulum away from consolidation. Because healthcare deserves to be personal, not corporate.
Takeaways
-Early Inovia and Alex's tactic of building common ground with founders
-The ups and downs at RenoRun
-Boon Fund, operators backing operators and why that is an advantage
-Raising money for Meroka as a previous and current investor
-B2B SaaS has become saturated, opening the door for models like Meroka inspired by Constellation Software and Valsoft
-Meroka's business model and focus on the US market
-Building and maintaining co-founder relationships
-The need for higher risk appetite and getting rid of the fear of failure in Canadian tech
Chapters
00:00 Early Days at Inovia
02:27 Building Confidence and Selling Skills
05:13 Lessons from RenoRun
07:30 Boon Fund: Operator-led Investing
09:17 Genesis of Boon Fund
11:39 Boon Fund's Unique Perspective
14:12 Genesis of Meroka
21:08 Focus Areas for Meroka
23:25 Finding the First Hundred Customers for Meroka
25:48 Different Types of Buyers in Medical Practices
29:54 Raising Money for Meroka
33:03 Strategy for Investors in Meroka
34:13 Importance of Co-founder Relationship
36:24 Building a Team and Hiring
38:23 Expressing Vision and Mission
40:51 Canadian Tech Scene and Risk Appetite
44:34 Favorite Book and Excitement for the Future
47:09 Career Trajectory and Reaching Potential
