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Description

Charlie Grinnell is the Co-Founder and CEO of RightMetric. RightMetric is a subscription-based research and insights provider that helps marketers create and refine a digital strategy that is more effective by being informed by evidence. Through their proprietary methodologies, they identify channel, content, and tactical whitespace opportunities using audience and competitor data.

• Charlie's Twitter

In this episode, we discuss...

• Dropping out of UBC


• Learnings from working at Arc'teryx, Red Bull and Aritzia


• Genesis story behind starting RightMetric


• How they landed their first customer


• Why you need to look within your industry for information and outside your industry for inspiration


• The biggest trends he is seeing in marketing


• Thoughts on copying, inspiration and how to use it effectively


• Why human psychology is so important in marketing


• How they have structured RightMetric with team size and remaining bootstrapped

My podcast supporter!

⁠Fasken's Emerging Tech and Venture Capital⁠ practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.

Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!