Cindy Diogo-Kociuba is the Co-Founder of Consoul.
Consoul is a family caregiver wellness platform. Their mission is to connect family caregivers to the resources, learning and support they need to focus on them. Their distinctive approach combines respite services, caregiver learning, and access to resources to tackle burnout directly in one place.
Takeaways
Misconceptions about talent acquisition include not understanding what is being recruited for, only caring about filling the role, and thinking recruiters have no say in the hiring decision.
In a startup environment, talent acquisition requires agility, automation, and a focus on relationship building.
Consoul focuses on the mental health and wellness of caregivers, providing tangible resources and a marketplace for support.
Building a successful B2B2C model involves providing value to both the company and the employees, and finding revenue streams that support the mission of the platform.
Reaching caregivers involves partnerships with employers, grassroots efforts, and word-of-mouth referrals.
Consoul aims to prove the ROI of its platform by measuring retention, productivity, and the impact on caregivers' well-being.
Managing a full-time role while growing a startup requires passion, tenacity, and a balance between personal and professional commitments.
Chapters
00:00 Misconceptions about talent acquisition
05:03 Nuances of talent acquisition in a startup environment
07:14 Genesis story of Consoul
09:56 Identifying the problem and solution for caregivers
12:32 Learning low code, no code and working with technical support
13:09 Balancing content and partnerships in the platform
14:53 Hiring the whole person and psychological safety
22:36 Building a community and connecting caregivers
24:10 Balancing revenue generation and cost-effectiveness
26:33 Measuring success and proving ROI
29:09 Geographical focus on Canada
31:17 B2B2C model and making it successful
36:13 Managing a full-time role while growing Consoul
39:10 Favorite books and personal and professional excitement
44:34 Dealing with hard times and embracing empathy
