Connor Turland is the Co-Founder and CEO of Ceedar.
Ceedar is the last bookkeeper you'll need to hire. It's time to retire the old ways. With Ceedar, you get done-for-you bookkeeping, up-to-date financials and maximized tax deductions, all on a modern platform that integrates well.
Takeaways
- Early Founder Experiences
- When Your Co-Founder is Also Your Spouse
- Identifying Gaps in the Bookkeeping Space
- The Aesthetics of Software: Beauty Meets Functionality
- Integrations: Building a Seamless Experience
- Targeting the Right Customer Base
- Go-to-Market Strategies: Word of Mouth and Influencers
- Leveraging AI for Efficiency
- Raising Funds: The Seed Strapping Approach
- Pricing Strategies in a Competitive Market
Chapters
00:00 The Genesis of Sprillow and Early Experiences
05:02 Co-Founder Dynamics: Balancing Work and Marriage
08:13 Identifying Gaps in the Bookkeeping Space
12:06 The Aesthetics of Software: Beauty Meets Functionality
13:54 Integrations: Building a Seamless Experience
17:51 Targeting the Right Customer Base
22:00 Go-to-Market Strategies: Word of Mouth and Influencers
24:49 Leveraging AI for Efficiency
30:07 Raising Funds: The Seed Strapping Approach
31:52 Pricing Strategies in a Competitive Market
41:57 Dealing with Hard Times: Grounding Practices
Keywords
Sprillow, Ceedar, co-founder dynamics, bookkeeping, AI, software aesthetics, integrations, customer base, go-to-market strategies, pricing strategies
