Eva Chan is the Co-Founder of Launch Pop.
Launch Pop is a venture studio working with founders to build eCommerce brands that dominate their category. Some notable companies built from their research, design and growth include - More Labs/Morning Recovery, Marlow, Liquid IV, IMMI and many more!
Takeaways
-Building an ecom venture studio.
-What does brand actually mean and how to build one for the modern buyer.
-GTM and launch strategy for ecom brands.
-Shift in ecom from huge valuations and rounds to margins and seeking sustainable growth.
-When should ecom brands look at an omnichannel strategy.
-Why CAC can be a trap for early-stage founders.
-Why basket sizes are growing and consumers are now comfortable making $1000+ purchases online.
-How founders should think about ecom apps.
Chapters
00:00 Eva's Journey in Design School
09:52 The Venture Studio Model
28:58 Balancing Data and Intuition
35:23 The Importance of Premium Brands
43:47 Final Message: Taking Things Lightly and Having Fun
Keywords
Eva Chan, LaunchPop, design school, Exact Media, e-commerce, product innovation, brand building, data-driven decision-making, community building, nurturing inner genius
