Description

Jenny He is the Founder & General Partner of Position Ventures.

Position Ventures invests in early-stage startups and positions them for success by helping founders nail their positioning and communications strategy. They help you tell your story so you can hire, fundraise, and partner with the best talent in the world.

Takeaways

• Joining Square and meeting Jack Dorsey
• Her angel investing journey
• Working at Expa (Garrett Camp's FO and VC)
• Raising Fund I from great LPs like Tiger Global and Bain Capital Ventures
• Focusing on positioning and what positioning means
• How do to position your startup effectively
• Why positioning is so important, especially in today's noisy tech space
• PR strategies that work in today's market and misconceptions around PR
• Building relationships with LPs
• Scaling value add as a solo GP
• Why is saying nothing is a strategy
• How to do stealth as a strategy effectively

Chapters

00:00 Jenny's Unique Career Path

03:17 The Power of Positioning and Communications

06:14 From Square to Expa

09:24 PR Strategies and Misconceptions

14:35 Starting Position Ventures

16:17 Building Relationships with LPs

18:08 Scaling Value Add as a Solo GP

20:07 Investing in Early Stage Founders

23:31 Navigating the Solo GP Journey

24:57 Finding and Supporting Founders

26:28 Building Relationships with Investors

28:30 Timing of Communications and PR

29:52 Shifting Positioning and Rebranding

31:27 Supporting Portfolio Companies

32:34 Dealing with Hard Times

Keywords

Jenny He, Position Ventures, career path, Ivy League, US tech industry, Square, Expa, angel investing, venture fund, positioning, communications, PR strategies, long-term relationships, portfolio companies, Jack Dorsey