Jonathan Metrick is a Partner and the Chief Growth Officer at Sagard.
Sagard is a global multi-strategy alternative asset management firm active in venture capital, private equity, private credit, and real estate.
Takeaways
- The Evolution of Growth Roles
- First Steps After Raising Capital for GTM
- Balancing Traditional and Digital Marketing Channels
- Consumer Attention and Trust in Fintech
- Rules Around Investing in New Marketing Trends
- Building a Growth Team
- In-House vs. Outsourcing: Finding the Right Balance
- The Rise of Founder-Led Growth
- The Impact of AI on Sales and Marketing
- Traits of Effective Growth Leaders
- Finding Growth Talent: Where to Look
- Retention Strategies
Chapters
00:00 The Evolution of a Growth Role
02:27 Engagement Models with Portfolio Companies
04:05 First Steps After Raising Capital
06:35 Acquisition Channels and Strategies
09:22 The Impact of Funding Amounts on Growth
12:20 Balancing Traditional and Digital Marketing Channels
15:18 Consumer Attention and Trust in Fintech
18:06 Investing in New Marketing Trends
20:27 Building a Growth Team
23:05 In-House vs. Outsourcing: Finding the Right Balance
23:22 The Rise of Founder-Led Growth
25:42 Deep Sponsorships: Going Beyond Surface-Level Marketing
28:55 The Impact of AI on Sales and Marketing
33:12 Traits of Effective Growth Leaders
35:07 Finding Growth Talent: Where to Look
36:49 Emerging Trends in Marketing Roles
39:54 Retention Strategies in a Growth-Focused World
42:28 Navigating Hard Times: The Importance of Support Networks
Keywords
Sagard, growth role, revenue acceleration, go-to-market strategy, product market fit, acquisition channels, funding impact, marketing strategies, consumer attention, team building, founder-led growth, marketing strategies, AI in sales, growth leadership, retention strategies, sponsorships, outsourcing, marketing roles, business growth, personal support networks
