Description

Kate Bouchard is the CEO and Founder of Loba Wellness.

Loba helps people create healthy habits by bringing technology and smart design to the wellness-minded.

They are building a platform that streamlines pill and supplement management for consumers, practitioners, and suppliers - starting with our smart supplement organizer and the Loba App.

Takeaways

• Branding and building an emotional connection with your customer.
• The benefits and skills gained from working in an agency model.
• The inspiration for Loba came from a personal need.
• Prototyping a physical product.
• Creating a seamless experience between physical product and software.
• The B2B opportunites that Loba is creating.
• Aesthetics and the unboxing experience.
• Raising capital.
• Building a network of advisors and mentors.
• Building word-of-mouth as your top channel.

Chapters

00:00 Introduction and Background in Marketing

04:17 The Inspiration and Journey of Loba

09:07 Creating a Seamless User Experience

11:00 Exploring B2B Opportunities in Healthcare

26:02 Raising Capital and Finding the Right Investors

27:43 Building a Supportive Network as a Founder

30:34 Harnessing the Power of Authenticity in Social Media Marketing

Keywords

marketing, branding, emotional connection, agency model, entrepreneurship, inspiration, prototype, software, physical product, B2B, healthcare, aesthetics, unboxing experience, fundraising, support