Description

Michelle Reid is the VP of Partnerships & Growth at Z1.

Z1 is part of the Tiny Capital family and they are a product studio full of digital experts in UX research, product design, and engineering. Their ‘Zero to One’ approach is a proven process to shape, design, and deliver a minimum perfect product experience to the market. They partner with startup founders and growing companies to create new digital experiences, or to evolve a product to meet higher user expectations.

In this episode, we discuss...

• Formative experiences at Never Blue, Strutta, Hootsuite, Traction on Demand and more
• How people should think about the career and where they should work
• Meeting Andrew Wilkinson from Tiny and Héctor Giner from Z1
• What makes Z1's studio model unique and how they work with clients differently
• Balance of metric-driven and soft skills in sales
• How to build curiosity and why it is so important
• Disqualifying opportunities and revenue that may be a bad fit for your company
• Nuances of hiring sales folks
• How to create a successful partnerships team and function

My podcast supporter!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fasken's Emerging Tech and Venture Capital⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.

Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!