Nadia Barbosa is the Co-Founder and CEO of Tandem Experiences.
Tandem Experiences is a woman-led, purpose-oriented company making date night easy. They bundle the best local events with great food and activities so that couples can focus on spending quality time together, instead of sweating the details.
Takeaways
Tandem Experiences aims to solve the problem of fragmented planning and lack of support for couples in finding and evaluating experiences.
User feedback and engagement are crucial for improving the platform and providing value to users.
Organic growth through social media and partnerships with community organizations can help amplify the reach of Tandem Experiences.
The company focuses on unique local experiences and aims to support small to medium-sized businesses in the food, beverage, and arts industries.
Nadia emphasizes the importance of a supportive community, continuous learning, and celebrating both small and big accomplishments as a founder. Tandem is a platform that connects people through shared experiences in their city.
The app provides recommendations for activities and events, allowing users to discover new things to do.
Tandem helps people form impactful memories and reconnect with friends and loved ones.
Chapters
00:00 Background and Motivation for her MBA
02:01 Connecting with Co-Founder and Pivoting the Idea
03:05 Genesis of the Idea: Personal Experience with Dating Apps
05:31 Focus on Nurturing Relationships
08:04 The Fragmented Nature of Planning Experiences
10:12 Balancing Unique and Recurring Experiences
12:28 Measuring Success: User Satisfaction and Growth
16:14 Collecting and Prioritizing User Feedback
17:45 Organic Growth and Social Media Strategy
20:04 Expansion Strategy to Other Cities
22:12 Different User Groups and Tailoring Experiences
24:08 Partnership Strategy and Value for Partners
26:25 Balancing Efficiency and Quality with Technology
28:31 Support System and Learning from Other Founders
31:09 Product Development and Lean Approach
32:57 Gathering Feedback and Improving Recommendations
35:05 Engaging Users and Driving Engagement
37:02 Viral Growth and Referral Strategy
39:51 AI and the Flywheel Effect
42:03 Favorite Business Books and Continuous Learning
43:40 Excitement for the Future and Growth Opportunities
45:48 Pitching Advice and Celebrating Accomplishments
47:03 Dealing with Hard Times and Having a Supportive Community
49:10 Societal Impact and Mission of Tandem Experiences
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