Ruslan is a Co-Founder of Float. He started the business in 2020 while studying computer science at the University of Waterloo and Business at Wilfrid Laurier University. Previously he worked at Uber ATG as a perception engineer and Shopify as a data scientist.
Float is complete business finance for Canadian companies. We offer modern financial services, powerful software and industry-leading support designed for every industry and stage of growth. Our integrated suite of products—including corporate cards, bill pay, expense management and high-yield accounts—gives finance teams everything needed to manage spending and cash flow efficiently, so they can keep pace with the demands of their business. To learn more, visit floatfinancial.com.
Takeaways
Chapters
00:00 Reflecting on Five Years of Float
09:22 Building Culture and Hiring
15:16 Evolving Product Offerings
21:42 Understanding Customer Profiles and Market Positioning
29:34 Understanding Competition in the Financial Space
35:36 Thoughtful Approaches to Fundraising
42:43 Personal and Professional Growth Insights
Keywords
Float, entrepreneurship, product development, company culture, hiring, customer experience, growth, FinTech, SMB, market strategy, financial services, customer experience, competition, fundraising, strategic growth, product development, Canadian market, business innovation, team growth, self-reflection