Description

Vino Jeyapalan is the Co-Founder and CEO of Kabo and Pack Fresh.

Kabo is on a mission to help dogs live a happier and healthier life. We produce the healthiest, fresh dog food delivered right to your doorstep.

Pack Fresh is a cold chain third-party logistics (3PL) business with fulfillment across Canada. Their team specializes in handling, storing, and transporting cold/frozen goods to ensure they stay at optimal temperature and quality.

In this episode, we discuss...

• Working on Facebook's ads team in 2012
• Launching and exiting a dropshipping business
• How they made shipping fresh dog food work DTC
• The power of understanding human behaviour in the consumer space
• Why DTC is a channel, not a business
• A unique marketplace offering just for subscribers and the benefits it unlocks
• Starting a whole new business Pack Fresh to solve their own challenges with Kabo
• The shift in valuations, capital raising and investment into DTC brands and some predictions on where the space will go
• Why strong operators make the best DTC founders

My podcast supporter!

⁠⁠Fasken's Emerging Tech and Venture Capital⁠⁠ practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.

Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!