Vitaly Pecherskiy is the CEO and Co-Founder ofStackAdapt.
StackAdapt is a digital advertising platform specializing in native, display, video, connected TV, audio, in-game, and DOOH advertising.
Takeaways
- Vitaly's time at AdParlour, Hussein Fazal's (Super.com Co-Founder) first company.
- Bootstrapping StackAdapt early days.
- Capital efficiency has been a core principle for StackAdapt's growth.
- Maintaining a startup culture even as the company scales.
- PMF is an ongoing evolution, not a one-time achievement.
- Thoughts around decision-making.
- The impacts of AI on advertising.
- Motivation and competition drive Vitaly and his co-founders.
- Co-Founder relationships.
- How leadership roles change.
- Find focus amidst rapid growth within the business.
- The desire to build StackAdapt into a household name.
Chapters
00:00 The Genesis of StackAdapt
03:51 Evolution of the Advertising Industry
05:49 Bootstrapping and Capital Efficiency
11:42 Scaling Leadership and Company Culture
17:52 Maintaining Startup Energy in Growth
20:19 Customer Evolution and Product Market Fit
22:31 The Impact of AI on Advertising
25:12 Shifts in Decision Making and Growth
28:34 Personal Motivation and Competitive Spirit
30:51 Adapting Leadership Roles Over Time
34:09 Trends in the Advertising Space
37:56 Focus Amidst Growth
41:44 Building a Household Name
43:35 Quickfire Round: Insights and Reflections
Keywords
StackAdapt, advertising industry, capital efficiency, company culture, AI in advertising, product market fit, leadership, growth strategies, motivation, decision making
