Yvette Wu is the Co-Founder and CEO of Yield Exchange.
Yield Exchange is a B2B SaaS platform for organizations to access competitive GIC rates with speed, transparency, and ease.
Their platform acts as an online GIC marketplace for investors such as Canadian municipalities, universities, school boards, hospitals, and large corporations to access competitive rates directly from their partnering financial institutions.
Takeaways
Building a double-sided marketplace requires addressing the needs of both sides: depositors and financial institutions.
How Yvette solved the Cold Start Problem with Yield Exchange's marketplace.
Deeply listening to users' feedback and understanding their pain points is crucial for product development and iteration.
Hiring should be job-dependent, with a focus on potential and diversity of perspectives.
Maintaining focus and work-life balance is essential for long-term success as a founder.
Finding support from fellow founders, mentors, and advisors is valuable for personal and professional growth.
Chapters
00:00 Yvette's Background and Journey
06:08 Internal Consulting and Skillset as a Founder
07:36 Enterprise Risk Management and the Genesis of Yield Exchange
10:15 GICs and their Use in Innovative Ways
13:17 Creating a Marketplace for GICs
17:36 Building the Initial Marketplace for Yield Exchange
22:18 Product Development and Feedback from Users
26:45 Digging Deeper and Asking the Right Questions
30:29 Hiring and Building a Diverse Team
33:53 Growth Strategies and Prioritization
37:02 Finding Support as a Founder
40:36 Maintaining Focus and Work-Life Balance
44:28 Favorite Book and Excitement for the New Year
46:51 Dealing with Hard Times
48:03 Message to Listeners
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