This is Part 1 of 5 for a series of podcasts about the 5 types of videos that all manufacturing and industrial companies should be making. The overview video is a great type of video to establish your name, create an emotion in the audience, and make customers want to have a conversation. We talk about the do's and don'ts for creating an effective overview video, talk about planning and strategy for the video, and how overview videos fit into the sales funnel and larger marketing plan.
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