Will started his career in professional rugby at the age of 18, and played a further 11 years in England’s top teams, captaining and representing club and country. Unfortunately he suffered a career-ending neck injury at the age of 28, and so put his Open University degree and passion for business and sport to use by remaining at his London club as Head of Sales.
Will spent a further three years on the commercial side of professional rugby before moving to Singapore in 2016, where he began his role as Commercial Director for UFIT Urban Fitness. After 18 months, Will took on the role of CEO and looked to restructure and rebrand the company to what it is today. Now operating as UFIT Health and Fitness, the company integrates its four pillars of Health, Fitness, Sports and Corporate through its core domains of UFIT Hubs, UFIT Corporate Gyms, UFIT Clubs, UFIT Studios and UFIT Online.
In this jam-packed episode, Will Skinner sits down with Sporting Directions to discuss his physical and mental transition from sport in to business, his views on communication and what it takes to be a great leader. Make sure you stay to the end to hear What sort of advice Will would you give somebody wanting to move into the fitness industry and what is needed for progress to be successful. His answer might surprise you.
