Does what you do actually matter if you can't explain the impact you have on the people you work with?
On this episode, Eric Forney and Michael Bounds discuss how important it is to be able to communicate what you do to your clients. They break down how it is more valuable to be able to explain the impact you have than literally explaining what you do. They discuss ways to effectively get your point across by focusing on more 'you' statements than 'I' statements, helping the client understand how you will solve a real or imagined pain, and how to explain why you're best helping them without directly being involved in all the details of a transaction.
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