How does one explain the benefits of establishing a new PR program for the company? How do you show the senior staff the financial benefits of a successful in-house PR program? Lisa Slappy, Lewis-Price & Associate did just that. Listen to her strategies and tactics that led to establishing a successful in-house PR program that added to the company bottom line. Listen...Learn...Share!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
