"What is “context” and how important is it when creating a brand and connecting with my audience?"
"How can artists bring value to their fans during the pandemic?"
"What are some key metrics to pay attention to as an artist?"
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This week’s guest is advertising executive & emcee, Joel Rodriguez (@joel.rdrgz) - also known as Superbad Solace.
Joel and I met back at Translation in 2016. Today, he is the Group Context Director, which means he is in charge of making sure that Translation’s work resonates with audiences and pushes the culture forward. Being a high performer on both sides of the ball gives Joel a unique perspective on both music and marketing - and makes this gem-filled convo a great resource for up-and-coming artists looking to build their brand.
#BlackLivesMatter, please support in any way you can. See HERE for a list of resources.
