"How can independent and emerging artists get involved in brand partnerships?"
"What do brands look for in artists when it comes to brand deals?"
"How has COVID affected the business of brand partnerships?"
-----
This week’s guest is Victoria Yip, Senior Artist Relations Manager at Music Audience Exchange (MAX). MAX is a company that specializes in creating brand partnerships between artists and brands. They’ve created millions of dollars in brand partnerships and have worked with brands including Ford, McDonald’s, Canon, Jack Daniel’s, and more.
As an artist relations manager, Victoria has helped create and coordinate millions of dollars worth of brand partnerships by acting as the liaison between MAX, the brands, and the artists. In other words, Victoria has an extremely valuable vantage point into the world of brand partnerships - and is the perfect person to learn how to position yourself as an artist when pursuing a brand deal.
#BlackLivesMatter, please support in any way you can. See HERE for a list of resources.
