Z. Rich stops by to drop some game about the music business. He's a jack of all trades in the music industry. However, he wants you to know that none of this happened overnight. We talk about his breakthroughs, missed opportunities, and what's next for the High Off Life Mogul.
Introductions
(6:45) Does Having Humility in Hip-Hop Hinder Artists? - We talk about the crossing that thin line between being a cocky and humble how it affects rappers.
(13:37) High Off Life Controversy - In 2020 Future Hendrix dropped an album that strangely had the same name as the brand it took Z.Rich his career to build!
(18:00) All by Design - High Off Life started as "artist merch" and evolved into much more. Z. Rich gives tips to get your merch off the ground with no design experience necessary.
(23:00) The Label
(26:24) The Conetiks - The production/engineering duo of the High Off Life label putting in work. Recently getting to work with Benny the Butcher and Stogie T! (Def Jam recording artist)
(31:14) Alonda Rich - Z.Rich highlights the many recent accomplishments of his lady Alonda, and the ways she motivates and inspires him to be better every day. (36:00) Music Licensing and TV Placements: Z. Rich provides a crash course on how artists can get their original music placed on TV shows, his most recent placement was on Power: Force so get ready to take notes, because it's not easy.
(50:00) Trip Down Memory Lane: Z. Rich talks about his early days of media before he knew what he was doing and the ball he dropped along the way!
(56:00) Birth of High Off Life TV - Here we get the origin story for the driving force of the High Off Life umbrella which is the marketing side of things.
(1:08:00) Real Marketing is not a Twerk Video - We talk about what real marketing looks like and what HOL TV offers.
(1:15:24) Freestyle Series - Featuring artists like Londynn B (Rhythm and Flow) to battle rap legends Mickey Facts, and Daylyt
(1:23:00) Fatherhood the expectations of following legacies.
(1:27:45) Power: Force Z. Rich watches everything his music is placed on, and the new version of Power is no different!
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