E02 How I Became CEO of dentsu X | Beth Freedman - (How I Became ...) Podcast Details

Description

In 2020 Dentsu International, a global advertising group with 45,000+ staff and net revenue of $8.4bn were looking for a new CEO of dentsu X.

Beth was Managing Director of gyro UK.

A colleague recommended she applied.

Her reaction?

"They'll laugh if I apply"

After speaking with friends, she changed her mind….

She entered her application on the final day. This would be her first role as CEO...

Tune in to hear what happens next..

Topics discussed:

Growing up in the USA
Inspired by female role models
Leading coaching sessions for 100 American Football players aged 20 years old
Writing a thesis on the representation of women in sport
Securing her dream move from the USA to London
Being labelled ‘not ambitious enough’ in the interview for her first Managing Director role
Overcoming the inner voice telling you you're not ready to step up to CEO
The process of applying and interviewing for a CEO role
What do you do in your first days as a CEO for the first time

Chapters:

(00:00:00) Working with the American football team

(00:11:19) The College Football Experience

(00:21:58) Job Hunting and Starting at Griffin Bacall

(00:33:02) Transition to a New Job

(00:43:53) A Career Minded Decision

(00:54:59) Finding My Leadership Voice

(01:05:40) Adjusting to Different Environments and Roles

(01:16:23) Joining as CEO and Building Connections

(01:26:55) Taking Care of Our People

(01:38:34) Technical Difficulties

Watch on YouTube