Lynette VanBeber works in advertising for a broadcast TV station and helps businesses succeed
through the development of marketing plans and the implementation of strategies using a variety
of advertising media.
She’s worked with almost all forms of mass media and has watched consumer behavior and
media consumption change throughout her career; however, the pandemic significantly impacted
the media landscape. With the focus shifting from mass to more individualized consumption, the
methods to help businesses succeed is in a transition.
Lynette is a graduate of Baylor University with a BBA in Marketing and Management and a
Master of Science degree in Marketing from the University of Colorado.
A Colorado native and currently living in Central Texas, she has two awesome kids, is active in
local philanthropy, and spends as much of her spare time as she can outdoors.
