Zach Frey is a footwear designer and entrepreneur based in Denver, Colorado. He’s designed for brands such as Puma and Reebok in addition to launching his own company Flux Footwear in 2020. In our conversation, we discussed how leveraged proprioceptive technology to make the most adaptable shoe possible and much more.
TIMECODES:
(2:03) - Getting into Footwear Design
(4:50) - Meaning Behind 'Flux'
(7:58) - First Prototype & Design
(9:04) - Copying Brands vs. Innovating
(11:49) - Working for Reebok & Puma
(17:00) - Wanting It Bad Enough
(19:56) - Finding The Right Partners
(24:07) - The Need For Delegation
(27:10) - What Makes The Flux Design Unique?
(28:15) - Proprioceptive Feedback
(31:55) - The Problem With Barefoot Shoes
(34:09) - Greater Practicality & Universal Use
(34:30) - 'The Yoga Pant For Your Feet'
(35:56) - Balancing Aesthetics & Performance
(38:48) - Flux Shoes For Lifting
(39:40) - Making Improvements
(41:23) - Sustainable Production
(43:36) - The Flux Adapt Runner
(47:49) - Built Through Passion
(51:41) - Future Plans & Products
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Buy Flux Footwear here
