Andrew Shelley is a videographer, editor, and owner of South Shell Creative. Despite being based in New York City, Andrew has traveled the country for a variety of brands including Ten Thousand.
In this episode, Andrew shares what drew him into video work and the keys of storytelling through video. We discuss how sound design heightens the viewer experience, freelance work, varying editing styles, and more.
TIMECODES:
(0:35) - New York Life / Subway
(2:41) - How Andrew Got Into Creative Work
(6:10) - Self Taught Vs. Film School
(9:06) - Balancing Freelance & Other Jobs
(10:58) - Keys To Storytelling Through Video
(14:06) - Tips For Capturing Moments In Real-Time
(16:41) - Editing External Footage & Working With Others
(19:20) - Impact of Sound Design
(22:20) - Minimalist Vs. Maximalist Editing
(25:40) - Phone Content
(28:27) - Job Security Vs. Freelance Work
(31:48) - Distinction Between Work & Passion
(35:47) - Mistakes Brand Are Making With Content
(38:27) - Making Your Brand That Stands Out
(42:17) - Artificial Intelligence & Creativity
(46:30) - Longing For Western Life
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