Jake Boly is a Certified Strength and Conditioning Specialist, coach, and founder of That Fit Friend where he reviews a wide variety of training shoes and lifting gear. In our conversation, we dug into how he started his shoe review website, the value in barefoot shoes, and finding the right balance between work and play.
Timecodes:
(4:26) - Growing Up Around The Weight Room
(7:31) - Why Goals Need To Evolve
(13:06) - Broadening Beyond a Niche
(16:36) - Creating 'That Fit Friend'
(20:37) - Lack Of Honesty In Reviews
(22:31) - Passion For Footwear
(24:33) - Favorite Training Shoes
(27:49) - The Barefoot Shoe Industry
(34:20) - Not Accepting Free Products
(38:11) - Interest in Designing a Dream Shoe
(40:04) - Affiliate Business Model
(41:39) - Valuing Freedom Over Money
(46:15) - Current Fitness Culture
(53:41) - Future Goals / Plans
For More:
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Check Out That Fit Friend
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