How Alan Started: “I told you we should eat more chocolate!” I looked up from my coffee and there was my wife holding out the @NewYorkTimesEvents and looking very happy. She’d just read an article about a Columbia University study that linked the cocoa flavanols in
chocolate to enhanced memory. I’d just returned from trekking in Nepal and was training for a cycling century. That’s us…one chocoholic, one workoutaholic. But as a career biotech guy and nutrition wonk – who also loves chocolate! - the study intrigued me. I dug deeper, learning all I could about cocoa flavanols.
Turns out the science is simple…cocoa flavanols increase the flexibility of our arteries, thereby improving blood flow and boosting brain and cardio function. My wife was right (isn’t she always!) we should eat more chocolate. Just not the chocolate and cocoa powder on the market today - you would need to eat 5 to 10 standard dark chocolate bars daily to match the flavanol levels consumed in successful studies such as the one out of Columbia.
And so began our quest to develop naturally sourced, flavanol-rich cocoa products that promote performance and health.
Where It’s Going: Flash forward, we anticipate a world where people think about and consume dark chocolate and cocoa very differently – as superfood, not junk food! And as more and more high profile studies are released, new flavanol-rich products will be in high demand. In fact high flavanol foods and beverages are poised to capture sizable portions of several multi billion dollar markets, including those for dark chocolate, sports nutrition, heart health and brain function. FlavaNaturals will leverage our ‘first mover’ advantage and passionately pursue our purpose: to help people achieve peak performance and health one
Contact info:
alan@flavanaturals.com
flavanaturals.com, 20% off using the Promo code ROOTS20
@flavanaturals ( @facebook862 & @instagram )
Need sports nutrition services or discounts on @Thornehealth @designsforsport1300 @BUBSNaturals @nutsnmore6164 @theonlybean @RiseBarIrvine use the link below
https://linktr.ee/rootsrd
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