In this episode, we catch up with Christophe Mallet, the co-founder and Strategy Director at Somewhere Else: The Immersive Tech Agency.
We chat about whether VR marketing has bitten the dust because of 360º video, Millennials seeking a return on experience (ROE) and why Orangina has been giving Christophe nightmares.
Listeners be advised, there is a dash of swearing in this episode.
Genuine X is Jack Morton's innovation practice. To find out more click the link http://www.jackmorton.com/genuinex
Hosted by Martyn Gooding and Tom Fenwick-Smith.
Produced by Ben Toland
