This white paper by Jim Thomas introduces a quick marketing audit designed for gym owners and personal trainers to make fast improvements to their visibility and lead generation. The audit is broken down into three key areas: a website audit, assessing if the digital presence is clear and converting; a physical signage audit, checking if the gym is easily identifiable locally and communicating its offers; and a social media presence audit, evaluating if platforms are being used effectively for engagement and lead capture. Thomas argues that even small adjustments from these checks can significantly boost revenue by helping potential members find, understand, trust, and join the gym. He suggests scheduling this audit regularly for continuous improvement and offers further assistance for implementation.
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