This white paper by Jim Thomas proposes Small Group Training (SGT) as a solution for independent gym owners and studio operators to increase revenue and build community. SGT, typically involving 2-6 participants, blends personalized attention with the social benefits of group fitness, leading to higher revenue per hour compared to one-on-one training. The author argues that SGT fosters client retention by building relationships and accountability, while also allowing coaches to be more efficient. Ultimately, the paper suggests that implementing SGT is not just a revenue strategy but also a powerful way to strengthen gym culture through shared experiences and deeper connections.
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