Jim Thomas's white paper advises gym owners to look beyond digital advertising for new members, highlighting five often-overlooked local lead sources. The paper details strategies for engaging with HR directors, school organizations, apartment complexes, salons, and real estate professionals. By forging community-based partnerships and offering tailored incentives, gyms can tap into high-potential networks and cultivate lasting member relationships without significant ad spending. Actionable steps and benefits are provided for each of these underutilized avenues for growth.
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