The provided text is an excerpt from a white paper written by Jim Thomas, a gym business expert, which focuses on correcting common errors made by novice salespeople in fitness facilities. The paper asserts that sales are crucial for a gym's survival and growth, yet owners often fail to provide necessary professional training to staff, leading to predictable, revenue-damaging mistakes. This comprehensive guide outlines twelve specific mistakes—such as selling features instead of solutions, avoiding the close, and failing to follow up—and provides immediately actionable fixes and coaching responses for each. Ultimately, the source emphasizes that proper training, metrics tracking, and building confidence transform inexperienced staff into a profitable sales force focused on both conversions and long-term member retention.
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