This ebook, titled "Member Retention Mastery: Keeping Your Gym Full", focuses on strategies for retaining gym members. The author, Jim Thomas, a consultant with over 25 years of experience in the fitness industry, explains the importance of keeping existing members in order to reduce costs, boost profitability, and create a thriving community. The book provides a framework for understanding member needs and motivations, creating a positive member experience, and building a staff culture that prioritizes retention. It also explores the use of technology and communication strategies to foster member engagement and loyalty. www.fmconsulting.net/store
