This text, a white paper by Jim Thomas, provides a guide for gym owners and fitness entrepreneurs on implementing passive income streams to generate revenue beyond traditional memberships. It highlights that passive income is crucial for economic stability, reinvestment, and growth in the competitive fitness industry. The document details various strategies, including selling digital training programs, branded merchandise, supplements, and affiliate partnerships. It emphasizes that while not requiring constant active work, these strategies involve initial effort to build assets that generate profit repeatedly, ultimately allowing owners to multiply income without multiplying effort.
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