This text by Jim Thomas highlights how gym owners can significantly improve revenue and member retention by analyzing specific, often overlooked, CRM and POS data. The author identifies three key reports: the "Incomplete Join" report reveals where potential members abandon the sign-up process, indicating lost sales opportunities. The "Unspent Credit" and "Free Session Redemption" report pinpoints members who haven't utilized purchased or complimentary services, signaling a risk of low engagement and churn. Finally, the "Freeze, Downgrade, and Cancelation Reason" report provides crucial insights into why members leave, offering a roadmap for improving the member experience and preventing future exits. By proactively using these reports, gyms can identify and fix underlying issues for sustainable growth.
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