Illustrious guest alert! This week on the show we have none other than The Desi Wonder Woman herself, Shehzeen! As you're all mostly likely aware, she's been running a wildly popular blog and Instagram account for years now. We had her on to talk about her journey and some things that really make her unique including her perspectives on how she views the job herself, mindfulness when approaching brand collabs, her own product lines and more! Great chat and lots to learn if you're new in the game, and perhaps even if you're a pro yourself.
Things discussed in this episode:
1. 00:00 Intro
2. 02:42 COVID catchup
3. 07:36 How the work started
4. 15:09 When did Instagram become a part of her work
5. 20:47 Relatability vs being real
6. 31:38 Wanting to like oneself vs outside elevation and praise
7. 35:40 Her priorities when it comes to brand partnerships
8. 41:59 What her audience is now & what brands look for
9. 44:50 Does she take her own pictures??
10. 47:14 Audience pressures to “speak up”, and talking about BDS & Ahmedis
11. 57:32 Her relationship with Pakistan, looking from the outside in
12. 1:03:38 As a "lifestyle blogger" is she able to disconnect from work?
13. 1:09:46 The differences of starting out later in life as a creator
14. 1:11:48 Her merch projects, plans to expand, and about consumerism
15. 1:18:43 What’s the future of this career for her?
16. 1:20:57 Jinn story!
17, 1:24:03 Episode summary & outro
LINKS:
Shehzeen's Instagram: https://www.instagram.com/shehzeen.r/
Her website: https://www.thedesiwonderwoman.com/
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